30 Day New You Challenge – Contest Rules

“Love Yourself Lean”
Transformation Contest

I’m SO excited to see your transformation. I want you to really push yourself so you can break through and love yourself again. I want you to feel sexy in your clothes again. I want you to enjoy the same amount of radical self-love that myself and previous members do.

Here Are The Prizes:

3rd Place: $50 Credit For Danette May Apparel
(Value = Up to $50.00)

$50 credit to use on Danette May apparel. You can choose from sweatshirts, tees, flowy tanks, slouchy tees, and more!

2nd Place: 3rd Place Prize + 1 Year Forever Fit Membership FREE
(Value = $398.00)

  1. $50 credit to use on Danette May apparel…
  2. PLUS A full year of our $29/month Forever Fit membership…

1st Place: 3rd & 2nd Place Prize + $250 Thrive Market Gift Card
(Value = $648.00)

  1. $50 credit to use on Danette May apparel…
  2. PLUS A full year of our $29/month Forever Fit Membership…
  3. PLUS receive a $250 gift card to Thrive Market, my FAVORITE place to shop online for your favorite health foods.

Dates to Remember:

The Love Yourself Lean contest officially starts on Monday, July 17th. All “before & after” photos must be submitted before midnight on July 12th, 2017. All entries must be taken and submitted by midnight on that day. Any before & after submissions after midnight, Wednesday, July 12th, will not be accepted.

Entry Requirements:


Before Pics (day 1):

  1. Make sure you have on your bathing suit or slim-fitted clothing that shows your figure. (It doesn't have to be anything fancy)
  2. Look for a room with plenty of lighting, and preferably with nothing behind you. A plain white wall works great.
  3. Take your first picture looking straight at the camera. (This is your front shot)
  4. Take the second photo from either side, it doesn’t matter if it’s left or right. (This is your side profile pic)
  5. Take the third shot looking away from the camera. (This is your back shot)
  6. Carefully examine each picture and make sure none of them are fuzzy or out of focus. You’ll want a good looking picture when it comes time to compare them side-by-side.

After Pics (day 30):

  1. It’s best if you can wear the same exact outfit you wore in the “before” pictures.
  2. Try to take your after shots in the exact same place & lighting as the first picture
  3. Take your first picture looking straight at the camera. (This is your front shot)
  4. Take the second photo from either side, it doesn’t matter if it’s left or right. (This is your side profile pic)
  5. Take the third shot looking away from the camera. (This is your back shot)
  6. Pro Tip: Don’t forget to smile in both pics 🙂


Write down all of these measurements at the start of the challenge. Then measure yourself again in 30 days, in the exact same way after you finish the 30-day challenge.

Weight: Please send us your before and after weight in pounds.

Neck: Measure (in inches) around your neck just above the base of your shoulders.

Belly Button: Measure around the thickest part of your waist, which should be right around your belly button.

Hips: Measure around the widest part of your hips. If you’re having a hard time try standing in front of a mirror.

Right Thigh: Take one step forward and measure the largest part of your thigh, this is probably going to be close to your crotch area.

Right Upper Arm: Measure around the roundest part of your bicep or upper arm, this is usually right in the middle.

How to Vote:

  1. On our voting page, you can choose your top 3 favorite contestants. Simply click “Vote”.
  2. After the voting period is over, we’ll determine the first, second, and third place winner then we’ll notify them by email, followed by an announcement on our Facebook page, and will call them via the phone.
  3. For fairness, each winner will have 5 days to reply and accept their prize. If we do not hear from you within 5 days, we will choose an alternate winner.

Rules & Regulations:

  • The judge’s rulings are final and can’t be changed in all matters related to this Contest and the awarding of the Prizes. The Contest is subject to all applicable federal, provincial and municipal laws and regulations.
  • All entries become the property of the and will not be returned.
  •, its advertising and promotion agencies assume no responsibility for lost, stolen, delayed, damaged, illegible, incomplete, postage-due, garbled or misdirected entries or entries that have been submitted through illicit means, or do not conform to or satisfy the Contest Rules or for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, access providers, computer equipment, software, failure of any entry to be received or traffic congestion on the internet or at any website, or any combination thereof including any injury or damage to an entrant's or any other person's computer related to or resulting from playing or downloading any material in the contest.
  • reserves the right, in its sole discretion, to modify, cancel or suspend this Contest should an external circumstances arise which are beyond the reasonable control of the Contest Sponsor. The Contest Sponsor is not responsible for any errors or omissions in printing or advertising this Contest.
  • collects your personal information for the purposes of registration, program evaluation and to keep you informed about The Challenge. The Contest Sponsor may, if consent was given during registration, also contact you from time to time with information about other ways you can lose weight.
  • will not share any personal data about entrants with any other party. The personal data collected for this Contest will not be used for any other purposes unless entrants provide explicit permission as indicated on the entry form. For more information about our privacy practices or to obtain a copy of our Privacy Policy, visit
  • By entering this Contest, entrants agree to release and hold harmless and their respective employees, officers, directors, agents, representatives, successors, assigns, advertising and promotional agencies from any liability for any loss or damage of any kind to the entrant or any other person in connection with this Contest or participation in any Contest related activities, including but not limited the taking of a urine test or, if declared a winner, the use or misuse of a prize or any portion of a prize including personal injury, death or property damage.
  • This Contest will run in accordance with these Contest Rules, subject to amendment by reserves the right to cancel, amend, modify or terminate this Contest or the Rules at any time in its sole discretion and without notice.
  • Entrants must comply with these rules, and will be deemed to have received and understood the rules if they participate in the Contest.


Danette May
Certified Fitness Professional, Mother of Three

P.S. At the end of the day, it is my passion and hope that every woman around the world is able to step into their purpose and realize true self-love. I want you to shed the layers that no longer serve you and stand as bright as you’re meant to be. Ignite your spirit, reap the juices of this juicy life and get into a present and awake mode for your family and loved ones.

And most importantly, I want YOU to step into a LIFE you LOVE!